Beyond brochureware?

The report below looks at how the top 50 accounting firms in the US and UK respectively are adopting to new technologies such as webcasts, podcasts and blogs. It is written in association with Muzeview, a research & consulting firm based in New York focused on foresight and innovation in the professional services industry.

The article is written by Hinze Communications partner Chris Hinze and Muzeview president Paul Gladen.

Beyond Brochureware February 2007

The Wachtell marketing challenge

The article below appeared in the March 2006 edition of the Professional Services Marketing Group magazine and looks at the strategic and marketing implications of a hard hitting memo issued to clients and contacts of US premier law firm Wachtell, Lipton, Rosen & Katz.

The article is written by Hinze Communications partner Chris Hinze in his role as chairman of the Professional Services Marketing Group.

PSMG Magazine March 2006

Creating and Managing Global Marketing & Communications Campaigns

The webcast below was first ‘transmitted’ in February 2006 to a cross-border audience of professional services marketing professionals hosted by the PSMG. The webcast is just under an hour in length and looks at the challenges facing professional services firms in globalising their marketing. The webcast also features a small number of case studies of cross-border projects.

The webcast is written and presented by Hinze Communications partner Chris Hinze.

 

What makes for effective marketing?

The article below appeared in the February 2006 edition of Australian Legal Business and reports a survey carried out by the Professional Services Marketing Group on the need for better measurement of professional services marketing.

The article quotes Hinze Communications partner Chris Hinze in his role as chairman of the Professional Services Marketing Group.

What makes for effective marketing February 2006