New research highlighting need for better measurement in professional services marketing

The article below appeared in December 2005 of the Law Society’s Gazette and reports a survey carried out by the Professional Services Marketing Group on the need for better measurement of professional services marketing.

The article quotes Hinze Communications partner Chris Hinze in his role as chairman of the Professional Services Marketing Group.

Law Soc Gazette Study December 2005

Championing professional services marketing

The article below appeared in the July 2005 edition of the Professional Services Marketing Group magazine and looks at the issues involved in bringing increased understanding of the role of professional services marketing and the issues it faces.

The article is written by Hinze Communications partner Chris Hinze in his role as chairman of the Professional Services Marketing Group.

PSMG magazine July 2005

Creating a new global legal brand – how EY Law appeared on the market

The article below appeared in the January 2004 edition of the Professional Services Marketing Group magazine and explores the issues involved in the creation of the worldwide EY Law brand for Ernst & Young’s network of associated law practices.

The article is written by Hinze Communications partner Chris Hinze in his role as EY Law’s worldwide business development and communications director.

EY Law Jan 2004

Leading the debate

The report below sets out the benefits and advantages for professional firms in using issue-led research as part of their marketing activity. It provides a checklist for marketers to work to in commissioning issues-led research as well as an overview of how such research can be exploited to achieve real results for its users.

The report is written jointly by Hinze Communications partner Chris Hinze, Kevin Wheeler, principal, Wheeler Associates and Kate Thompson, partner, McCallum Layton.

Use of research 2002

Managing litigation communications

The article below, which appeared in the September 2002 edition of Global Counsel magazine, sets out the do’s and don’ts of conducting litigation public relations and the need to manage an organisation’s reputation when faced with the pressures that litigation can bring. The article is written by Hinze Communications partner Chris Hinze.  and Jon McLeod of Weber Shandwick.

globalc_litigpr_sept2002