Creating a new global legal brand – how EY Law appeared on the market

The article below appeared in the January 2004 edition of the Professional Services Marketing Group magazine and explores the issues involved in the creation of the worldwide EY Law brand for Ernst & Young’s network of associated law practices.

The article is written by Hinze Communications partner Chris Hinze in his role as EY Law’s worldwide business development and communications director.

EY Law Jan 2004