Creating and Managing Global Marketing & Communications Campaigns

The webcast below was first ‘transmitted’ in February 2006 to a cross-border audience of professional services marketing professionals hosted by the PSMG. The webcast is just under an hour in length and looks at the challenges facing professional services firms in globalising their marketing. The webcast also features a small number of case studies of cross-border projects.

The webcast is written and presented by Hinze Communications partner Chris Hinze.