The Wachtell marketing challenge

The article below appeared in the March 2006 edition of the Professional Services Marketing Group magazine and looks at the strategic and marketing implications of a hard hitting memo issued to clients and contacts of US premier law firm Wachtell, Lipton, Rosen & Katz.

The article is written by Hinze Communications partner Chris Hinze in his role as chairman of the Professional Services Marketing Group.

PSMG Magazine March 2006